Well, it is still the big Airport Food Service Provider HMSHost, but a Chicago restauranteur has something interesting going on, here.
The rules for fast-food in the USA usually (but not always: see In 'N Out) include non-local food, and illuminated menu boards designed for quick ordering.
Our work over the years in fast food confirms that part of the anxiety of ordering from a busy place comes from the desire not to delay the people behind you. This is true at drive-through and at the counter.
Notice how Tortas Frontera breaks this rule. But when you are next door to McDonalds (not exactly known for high quality eats), you can break the rules. When your product is yummy and fresh and locally sourced, you can have a complex menu board.
People were queued up, some stood a bit apart, reading the menu.
While there are general rules for making fast food restaurants work, the rules can go out the window when the food is interesting, fresh, and yummy. If only Los Angeles had more than one decent eatery in the airport. Sadly, our Los Angeles airport does not have the organizational wherewithall to organize some good eats. We deserve better.
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